Website analytics

Updated October 22, 2026

With your permission, we use Google Analytics and Vercel Web Analytics to understand visits to our public website and count successful inquiries. This notice covers these optional analytics features.

Your choice

Both analytics services stay off until you choose “Allow analytics.” You can decline or change your choice at any time using “Analytics choices” at the bottom of the page. The site works either way. We remember your choice in this browser for up to six months, separately on each domain.

What Google receives

When you allow analytics, Google receives page visits, time and device/browser information, a cookie-based identifier, the referring website, and selected actions such as a successful inquiry. Google processes network information to deliver the service. We use these reports to improve our website.

Our tracking sends public page paths without URL query strings or fragments. It does not send form answers, names, email addresses, website-chat messages, generated designs, or private preview links. Advertising personalization and Google signals are off.

What Vercel receives

When you allow analytics, Vercel receives public page visits and selected action names, plus information such as the referring website, browser, device and approximate country. Vercel Web Analytics does not use cookies. It uses a visitor identifier that resets daily, so its reports cannot identify the same visitor across different days or websites.

We send public page URLs without query strings or fragments and action names without form answers or other event details. Private previews, sign-in pages and dashboards are excluded. Learn more about Vercel Web Analytics privacy.

Turning analytics off

Declining stops both analytics services from recording further events and removes this site's Google Analytics cookies. We also keep analytics off when your browser sends Do Not Track or Global Privacy Control. Browser blocking tools may prevent analytics even after you allow it.

For Google's processing details, see How Google uses information from sites that use its services and Google's Privacy Policy.

Questions

Email matt@explorenovapath.com about this website's analytics.